{"id":4091,"date":"2011-11-04T01:08:52","date_gmt":"2011-11-03T22:08:52","guid":{"rendered":"http:\/\/www.evildressmaker.com\/?p=4091"},"modified":"2011-11-04T01:17:08","modified_gmt":"2011-11-03T22:17:08","slug":"magazine-time-warp","status":"publish","type":"post","link":"http:\/\/www.evildressmaker.com\/?p=4091","title":{"rendered":"Magazine time warp"},"content":{"rendered":"

Fintage ry:n<\/a> ompeluseura sai lahjoituksena vanhoja Kotiliesi-lehti\u00e4 ja ajattelin jakaa teid\u00e4n kanssanne muutamia skannaamiani juttuja. Vanhojen lehtien lukeminen on hauskaa puuhaa. Lehtijuttujen kieli on erilaista verrattuna nykyiseen, mainokset ovat hupaisan virallisia ja kuvat ja poseeraukset niiss\u00e4 j\u00e4ykki\u00e4 ja joskus varsin erikoisiakin. Sis\u00e4lt\u00f6 sin\u00e4ns\u00e4h\u00e4n on varsin samanlaista kuin nyky\u00e4\u00e4n: ruokaohjeita, muotia, k\u00e4sity\u00f6ohjeita, sisustusvinkkej\u00e4, neuvoja perhe-el\u00e4m\u00e4n py\u00f6ritt\u00e4miseen, reportaaseja ja haastatteluja sek\u00e4 tietysti mainoksia naisia kiinnostavista tuotteista. Seuraavat sivut on skannattu vuoden 1959 numeroista 1 ja 4. Kaikkein hersyvimm\u00e4t naurut kuitenkin irrottivat 70-luvun Muoti+Kauneus-lehdet kielenk\u00e4yt\u00f6ll\u00e4\u00e4n ja mainoksillaan. Skannailen niit\u00e4kin t\u00e4ss\u00e4 joku kerta ja kerron teille mm. Pimpexist\u00e4 (voitte yritt\u00e4\u00e4 arvata mik\u00e4 tuote on kyseess\u00e4)<\/strong><\/span>.<\/p>\n

IN ENGLISH<\/strong><\/span>
\nOur vintage association Fintage<\/a> got a pile of old finnish womens magazines as donation some time ago. I thought I’d like to share some of the pages I skanned. It’s all in finnish of course, but atleast you can see the pictures and style. Reading old magazines if fun. Language is different compared to modern magazines, ads are so official and photos and poses in them are stiff. Articles are pretty similar though: recipes, fashion, handcrafts like knitting and sewing, interior decoration, advice to run the everyday life, interviews and general articles and ofcourse ads of products that women are interested in. Following pages are from 1959 Kotiliesi, issues 1 and 4. However, best laugh I got from 70’s Muoti+Kauneus (translation:\u00a0 Fashion+Beauty)<\/strong><\/span> magazines. The language and ads were hilarious. I will scan later some of those aswell and tell you about Pimpex (you can try and guess what product is in question)<\/strong><\/span>.<\/p>\n

\"\"<\/a>
\nKatsokaa nyt tuota kansikuvaa, eik\u00f6 ole s\u00f6\u00f6tti! \/
\nNow look at that cover, isn’t it cute!<\/em><\/strong><\/span><\/p>\n

\"\"<\/a>
\nKlikkaa kuvia suuremmaksi niin voit lukea tekstit. \/
\nTips for displaying and storing books and magazines at home.<\/em><\/strong><\/span><\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a>
\nArtikkeli Coco Chanelista ja h\u00e4nen urastaan,
\nvinkkej\u00e4 Chanel-tyylin luomiseksi. \/
\nArticle about Coco Chanel and her career,
\ntips for creating Chanel-look.<\/em><\/strong><\/span><\/p>\n

\"\"<\/a>
\nVain keski-ik\u00e4isillek\u00f6? \/
\nAccording to the mag, Chanel-style suits middle aged women and
\nthose who are unsure about their style should choose Chanel.<\/em><\/strong><\/span><\/p>\n

\"\"<\/a>
\nLehtien yleisimm\u00e4t mainokset: kosmetiikka ja ompelukoneet. \/
\nMost common ads in these mags: cosmetics and sewing machines.<\/em><\/strong><\/span><\/p>\n

\"\"<\/a>
\nAika ennen Photoshopia: huomatkaa valkoinen halo lattialla lojuvan
\nlaatikon ymp\u00e4rill\u00e4.\u00a0 T\u00e4m\u00e4 on tulosta v\u00e4h\u00e4n pieleen menneest\u00e4 kuvank\u00e4sittelyst\u00e4,
\nmutta se oli paljon vaikeampaa ennen kun kaikki piti tehd\u00e4 pimi\u00f6ss\u00e4 k\u00e4sipelill\u00e4. \/
\nTime before Photoshop: notice white halo around the box on the floor. This is
\nresult on a retouch gone bad. But notice, it was way more difficult when everything
\nhad to be done by hand in the dark room. <\/em><\/strong><\/span><\/p>\n

\"\"<\/a>
\nMattoja on lattioilla hirve\u00e4n v\u00e4h\u00e4n, samoin koriste-esineet ovat aika harvassa. \/
\nThere’s not much carpets on the floor, and decoration is minimal.<\/em><\/strong><\/span><\/em><\/p>\n

\"\"<\/a>
\nKotilieden kautta saattoi tilata kotimaisia Sorja-kaavoja,
\nt\u00e4ss\u00e4 kev\u00e4tmalliston esimerkkikuvia. \/
\nYou could order finnish Sorja patterns through this magazine,
\nhere some spring collection options.<\/em><\/strong><\/span><\/p>\n

\"\"<\/a>
\nKansikuvia lukuunottamatta lehdet olivat p\u00e4\u00e4osin mustavalkoisia.
\nT\u00e4ss\u00e4 pari harvoista v\u00e4rillisist\u00e4 sivuista.\/
\nBesides covers, magazines were mainly black and white.
\nThese are couple of the few colour pages.<\/em><\/strong><\/span><\/p>\n

\"\"<\/a>
\nJotkut aikakauden mainokset ovat h\u00e4mment\u00e4vi\u00e4 sill\u00e4 niiss\u00e4 ei mainita lainkaan
\nmit\u00e4 mainostettava tuote on, ainoastaan tuotteen nimi. T\u00e4st\u00e4 mainoksesta voidaan
\np\u00e4\u00e4tell\u00e4 ett\u00e4 Vuokko on jotakin valmistetta maidon ja kerman sijaan k\u00e4ytett\u00e4v\u00e4ksi,
\nmutta mit\u00e4 se oikeastaan on, sit\u00e4 mainos ei kerro. Kaikki vain TIESIV\u00c4T mit\u00e4 se on. Kreepy\u00e4! \/
\nSome ads are quite baffling because they don’t tell what the product actually is,
\nonly the name of it. This ad gives you the hint that Vuokko is some sort of
\nproduct for replacing milk and cream in coffee, but what it actually is,
\nthat the ad doesn’t tell. Everybody just KNEW what it was. How creepy is that!?
\n<\/em><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Fintage ry:n ompeluseura sai lahjoituksena vanhoja Kotiliesi-lehti\u00e4 ja ajattelin jakaa teid\u00e4n kanssanne muutamia skannaamiani juttuja. Vanhojen lehtien lukeminen on hauskaa puuhaa. Lehtijuttujen kieli on erilaista verrattuna nykyiseen, mainokset ovat hupaisan virallisia ja kuvat ja poseeraukset niiss\u00e4 j\u00e4ykki\u00e4 ja joskus varsin erikoisiakin. Sis\u00e4lt\u00f6 sin\u00e4ns\u00e4h\u00e4n on varsin samanlaista kuin nyky\u00e4\u00e4n: ruokaohjeita, muotia, k\u00e4sity\u00f6ohjeita, sisustusvinkkej\u00e4, neuvoja perhe-el\u00e4m\u00e4n py\u00f6ritt\u00e4miseen,… <\/p>\n

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